OUR STORY
from Humble Beginnings to victory
Victory Exterior Cleaning started from the determination of a young high school graduate, Luke Snider, who stood at a crossroads where many of his friends chose college. With only $500 to his name and his dad’s Costco pressure washer, Luke decided to follow a different path. He committed himself to building something of his own, even if it meant hard work and sacrifice. Hauling that pressure washer in and out of his 2004 Crown Vic after every job, he began by running flyers door to door in his parents' neighborhood, securing his first few clients. What started as small neighborhood projects quickly became a mission to prove that success could be forged through grit, dedication, and a vision for excellence.
Originally called Eclipse Cleaning, Luke envisioned creating a company that offered not only quality service but also a great experience for each client. However, he soon learned that a brand needs to be more than just a name—it must embody a mission. This realization became clear as he earned repeat clients and received positive feedback. Luke’s clients appreciated his commitment to quality and honesty, sparking a deeper vision for his business.
Seeking growth and warmer weather, Luke took the company to Arizona during the winter months. In this new market, he quickly discovered that while residential pressure washing demand was low, window washing held untapped potential. Adapting to meet this demand, he refined his window washing skills and gained valuable experience. By May 2024, armed with new expertise, he returned to Michigan, ready to offer a full range of services in both pressure washing and window cleaning.
With the return to Michigan came an influx of opportunities, and Luke’s commitment to exceeding expectations began to yield incredible results. By going above and beyond, he found that clients felt more than satisfied—they felt like they had won something special. Referrals began pouring in, fueled by clients who described their experience as refreshing, trustworthy, and a “victory.” Inspired by this feedback and the impact of his work, Luke decided to rebrand the company. Eclipse Cleaning became Victory Exterior Cleaning, embodying the values of "Heroic Hospitality" and a promise to deliver a winning experience.
Victory Exterior Cleaning quickly scaled, growing into a team of ten with three trucks and trailers in just a few months. By focusing on quality, integrity, and client relationships, Luke’s business achieved six-figure revenue and positioned itself for even greater milestones in 2025. With each service, the company proudly fulfills its mission of “Leading You to Victory, One Wash at a Time.”
Luke’s journey from a one-man operation to a thriving business reflects the power of resilience, adaptability, and an unwavering commitment to excellence. Victory Exterior Cleaning stands as a testament to the vision and hard work behind it, and a reminder that true success comes from serving others with integrity and purpose.
inspired to take the next step?
If you're ready to experience the same dedication and excellence that built Victory Exterior Cleaning from the ground up, we’d be honored to help you achieve a "victory" for your own property. Contact us today to see how we can go above and beyond for you.
Contact Victory Exterior Cleaning Today!
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